How to Choose the Right Advertising Channel

Marketing strategy is a critical component of any business, and there are many channels to choose from. The more well-known ones include social media advertising, television ads, direct mail campaigns, and many others. But what...

Should You Use Emojis in Ad Copy?

Emojis have been used in ad copy for a while now, and many marketers will argue that they are an effective way to engage people. Emojis can also be used as an aesthetic device in place of words or phrases. There is an ongoing debate...

Why Do You Need to Switch to Google Analytics 4?

Google Analytics 4 is a free, convenient, and powerful new version of Google's most popular website analytics service. It offers all the features you know and love in Google Analytics 3 – which means you can easily migrate your...

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